The Senyera is reinvented: Puma and Valencia CF present the third kit for the 2025/26 season

PUMA and Valencia CF unveil the third kit for the 2025/26 season, paying faithful tribute to one of the most emblematic and recognizable symbols of the Valencianista identity: the Senyera. The design preserves its traditional colours and essence, while reinventing it with a fresh, dynamic, and contemporary touch.

After the success of the Senyera kit in the 2022/23 season, PUMA and Valencia CF once again embrace this icon – the flag of the Comunitat Valenciana – with a design that perfectly blends tradition and modernity: a round neck, blue sleeves matching the shorts, and vertical red and yellow stripes enhanced by a subtle gradient effect that adds dynamism and transforms this classic into a renewed version.

The main innovation in the 2025/26 Senyera is the updated graphic design of the historic stripes of the Valencian flag, giving the shirt a more modern look without losing its original essence. It symbolises the movement of a flag waving with pride, at a time when – more than ever – these colours have become a symbol of the resilience, determination, and strength of the Valencian people.

This new version aims to build a bridge between history, legacy, and modernity, keeping alive the values of belonging and pride for lifelong fans, while connecting with new generations through a bold, contemporary, and uniquely defined design that achieves a coherent and visually powerful proposal.

In blue, contrasting with the red and yellow tones, the jersey prominently features the sponsorship of TM Grupo Inmobiliario, the club’s Main Global Partner, displayed on the front of the jersey. On the left sleeve is Divina Seguros, Official Insurance Partner of Valencia CF, and on the shorts appears the logo of Škoda, Premium Plus Partner.

On the pitch, PUMA’s technology makes the difference through the use of high-performance materials such as DryCELL fabric, ergonomic cuts, and ultra-light ventilation zones, all designed to offer comfort, breathability, and maximum performance in every moment of the match.

The SENYERA KIT is now available at the Valencia CF online store, at the VCF Official Stores (Colón 50 and Mestalla), in all PUMA stores, and at puma.com.